Caesars Entertainment reported that this is the first sponsorship deal they have entered into with William Hill. They also assured that they seek to increase interactions with users through exclusive offers and promotions.
In addition, pending regulatory approval, Caesars Indiana's sports betting mobile app "Caesars Sports Book by William Hill" will be integrated into the Indianapolis Colts' media and marketing efforts.
Also an as part of the agreement, Caesars Rewards, the largest customer loyalty program in the industry, will sponsor a free-to-play "Pick 6 Predictor" game on the Colts Mobile App. The Pick 6 Predictor generates a series of questions, that fans predict the outcome of, before the upcoming games. Correct picks are rewarded with weekly prizes, and all participants are entered into a chance to win a trip to Las Vegas to stay at a Caesars Entertainment property.
As we will read below, the representatives of the organizations involved in this agreement highlight the importance of looking for new ways to interact with users and make their gaming experience unique.
Roger VanDerSnick, Colts director of sales and marketing, said:
"In the digital age, and particularly this virtual world in which we find ourselves now, finding new ways to engage with our fans, partners and community is one of our top priorities."
Chris Holdren, Co-President of Sports and Online Gaming at Caesars Entertainment, highlighted: "This expanded partnership with William Hill and our long relationship with the Indianapolis Colts deepens our strong ties within the community. Combined, both will provide an exciting entertainment experience - on gamedays and beyond ".
Sharon Otterman, William Hill's chief marketing officer, said:
"This latest partnership between William Hill, Caesars Entertainment and the Indianapolis Colts brings together three industry-leaders that are reshaping the way fans engage with sports during unprecedented times."
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