Demonstrating its status as a pioneer brand,
MGA Games has starred this past Thursday, November 26, in an
MGA GAMES DAY that, in addition to becoming a clear indicator of where the company is going, serves to verify that the transition to a successful digital company with a market global has a success story in the MGA group's content creation division for online gambling operators.
We will therefore point out in this
SPECIAL REPORT not only what we consider to be the main lines of yesterday's presentation, but also all that the event entails for an Industry - online gaming - one of the most competitive that exists and that it needs like no other than the companies make it up are at the forefront and know what they want to do and how they want to be perceived by clients, strategic partners and by society.
1) Reinforce the values of a leading brand
Unlike a product presentation or a traditional new season, on this
MGA Games Day, the company has used its most precious resource - its human capital - to expose the reality of 2021 in which more than we will never witness a spectacular contribution to the Industry beyond the launch of new games or expansion into new markets.
Throughout the video of the event, it is revealed that the internal functioning of the organization is the great strength of MGA Games.
The interventions of Joan Sanahuja, CEO of MGA Games;
José Antonio Giacomelli, General Director;
Marga Fernández, Sales Director;
Roberto Ayala, Director of R&D, and
Sara Gómez, Head of Account Management serve to understand how the company has been able to become the benchmark in the creation and development of online slots and video bingo games, for social play and real money . But the most important; They show what lies behind all the strategic decisions that have been announced: a firm conviction that the original guidelines of the project, which has been at the highest level for the last three years, are the hallmark that will also mark the future.
2) Presenting a year 2021 full of challenges
Although obviously, for operators and customers,
MGA Games Day has served to get to know first-hand what will be surprising technology bet and how it will be reflected in an infinity of launches.
And the thing is that next year MGA Games, coinciding with its 20th Anniversary, will be the protagonist of numerous successes when it comes to enhancing its product line. In the first place, because all the games that are released in 2021 will have image rights at the intellectual property level; something that undoubtedly reinforces the commitment of the last two seasons by the company.
In addition to launching a new series of games under the
Spanish Celebrities Casino brand, and also expanding this successful format to other countries (Portuguese Celebrities),
MGA Games is not just limited to the vague marketing promises and proclamations of "international expansion" and "innovation" but rather provides an unusual realization of their projects, detailing that a new roulette product has been created (
Grand Croupier Roulette), which will have numerous proper names to continue increasing the roster of celebrities (Paolo Futre, Fanny Rodriguez, Yola Berrocal ...) and that they are working to have operating licenses in European countries and LATAM.
Thus, after this presentation, we do not leave with the impression that it is an important part of a marketing campaign, but we already have a precise list of what will be the news generated by MGA Games in 2021; a company that, on the other hand, has already amply shown us that they are capable of launching high-quality games at an unheard-of rate in the industry.
3) Positioning as global content creators
The new era of
MGA Games has in that announced "International Leap" its great hallmark. In the presentation we have been able to see how Bulgaria, Italy, The Netherlands,
Denmark or Sweden are part of the European regulated markets in which we are working to be able to have operating licenses this year that serve to export the quality and talent of
MGA to those jurisdictions , which despite its maturity at the level of online gaming business, generates great expectations about a great reception for the products of the Spanish company.
But as has been highlighted in this
MGA Games Day, Portugal will be the great asset that is going to be played in 2021. A safe bet since the decision and the work have already become stable to confirm the neighboring country as a sign of company identity.
And all this, without forgetting the plan to continue expanding market share in the promising regulated markets of Latin America, with the objective set in Costa Rica and Panama, where the large national operators will seek to repeat the success obtained in Colombia and , in the many other countries where MGA Games games are available (Mexico, Argentina, Brazil, Chile or Peru).
4) Company with a global B2B vocation
From experience, we know that
MGA Games is not a typical provider. We therefore knew that presenting its products and plans for 2021 in this ingenious and innovative way is one more step towards distancing itself from the competition and consolidating its pioneer status.
Although we must go back to 2001 to know the beginnings of this project, which in the previous section we have already focused on as "dedicated to content creation", the qualitative and quantitative leap that
MGA Games has experienced in the last two years has sensational. And one of the reasons for this is found in having managed to improve industry standards in terms of service and communication with customers, who are none other than the large gaming operators.
In the presentation itself, both in the presentation of
Marga Fernández, Sales Director of MGA Games, and especially in the part of
Sara Gómez, head of Account Management of the company, we realize that beyond knowing the final consumer ( the player) and be able to create not only the games they demand but also make them attractive to operators;
MGA Games offers them a specialized and dedicated team that manages to turn the agreement reached into a triumph.
That is why, beyond the clear principles of location and helping to maximize the operator's performance, we point out this rigorous and productive commercial activity as one of the keys to the success of the company, which shows us that its extraordinary ability to close agreements with the major players in the sector in recent years is no coincidence.
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