The National Gaming Authority (L'Autorité Nationale des Jeux, ANJ), has evaluated the promotions of public and private gaming, which are represented by both the two state monopolies and the 14 private gaming operators licensed in France.
In this regard, the ANJ has expressed "serious concerns" about the marketing strategies used by the lottery operator La Française des Jeux (FDJ) and the horse racing betting operator Pari-Mutuel Urbain (PMU).
More specifically, the ANJ harshly criticized the targeting of young people through promotions on popular platforms such as Snapchat and TikTok, and concludes that because they are from the state they should use "measured and strictly limited" advertising.
As for the private sphere, the ANJ considers that the evaluated brands have actively stimulated users through welcome bonuses or other advertising strategies that "could intensify gaming habits."
It should be noted that in France, operators must present their marketing strategies to the ANJ at the beginning of the year for evaluation, which allows the regulator to respond to any campaign it considers problematic.
18+ | Juegoseguro.es – Jugarbien.es
