Carousel Group, the owner and operator of SportsBetting.com, has signed a 10-year agreement with Caesars Entertainment that will make its online sportsbook available to customers in New Jersey, Indiana and Iowa, as well as its online casino in New Jersey, pending obtaining all necessary gaming licenses.
As Carousel Group explains, this is the second alliance it has signed after last year's landmark agreement for market access in Colorado.
It should be noted that the agreement with Caesars will increase Carousel Group’s addressable market in the United States, more specifically it will go from $ 109 million to an estimated $ 1.8 billion, with 24.5 million people residing in the target states.
On the other hand, the agreement will allow Carousel Group to enter the attractive market of online casinos in the United States that with the iGaming GGR of New Jersey increased from $ 483 million in 2019 to $ 961 million in 2020.
SportsBetting.com is powered by Carousel Group's proprietary platform and in-house trading and risk teams, providing US sports bettors and casino players with personalized online gaming experiences in every state.
On this historic agreement, Daniel Graetzer, president and CEO of Carousel Group, commented that after the launch of SportsBetting.com in Colorado in 2020, signing this multi-state agreement with Caesars will allow them to significantly expand their market position in the United States.
In this regard, he explained: “We look forward to working with both Caesars and the regulators to launch SportsBetting.com in New Jersey, Indiana and Iowa. We are also finalizing major updates to our products, including new mobile apps and a cutting- edge casino platform”.
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