Playtech has announced a new five-year contract extension with Flutter Entertainment for its Paddy Power, Betfair and Sky Casino brands. Under the new agreement, Playtech will provide its market leading products and services to all three brands for their online gambling and live casino offerings.
Playtech has published in a press release that it has worked with its licensees to become synonymous with efforts to raise industry standards in responsible business and safer gambling. By partnering and working with the leading operators and suppliers in the industry Playtech led efforts to develop the industry’s first code of conduct on safer game design.
It should be noted that this five-year agreement represents a significant extension of Playtech’s successful long-term relationship with key strategic partner Flutter. Playtech’s proven suite of products and services will be available in many of Flutter’s operations across Europe.
Additionally, Playtech will continue to provide exclusive dedicated studios for Paddy Power, Betfair and Sky Casino with respect to their live casino offerings, including the exclusive launch of Sky Vegas Live Casino in early 2021.
Regarding this new agreement, Shimon Akad, Chief Operating Officer at Playtech, highlighted that Flutter is a strategic partner, therefore guaranteeing the supply of “innovative software and services across four key product verticals is significant”. And, he added, "we look forward to continuing to work with Flutter in its core markets to support Paddy Power, Betfair and Sky Casino over the next five years."
On the other hand, Conor Grant, CEO of Flutter's UK&I division, said: “Over the years we have built a very successful partnership and are excited to continue offering our customers access to software from one of the world's leading suppliers of high- quality gaming product".
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