Sportradar has signed a definitive agreement to acquire InteractSport, a sports data and technology company with extensive experience in cricket. In this regard, the global sports data provider plans to close the transaction in the second quarter of 2021, subject to regulatory approvals.
Sportradar has highlighted in a press release that cricket is one of the most popular sports in the world with a global fan base of more than two billion. By combining Sportradar's leading marketing and distribution framework with InteractSport products, content creation capabilities and expertise grow exponentially.
InteractSport’s product suite includes:
- A comprehensive suite of digital sports management platforms featuring competition management capabilities, electronic scoring, registration management and fan-friendly web and mobile applications.
- A world class data collection tool for cricket with the ambition and the ability to revolutionize how the story of cricket is communicated to fans;
- An automated live streaming and in-game production and management solution for cricket, known as 'FrogBox'.
It should be noted that InteractSport partners with major cricket boards such as Cricket Australia and England & Wales Cricket Board, as well as Netball Australia and Football Australia.
Regarding this important acquisition, Carsten Koerl, CEO of Sportradar Group, highlighted that it allows expanding the offer of data and content in one of the most popular sports in the world, and says: “we see this as a growth opportunity for the company, especially given the significance of the sport in the Asian region”.
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