DraftKings is committed to marketing, attracting users, and becoming a global technology company
DraftKings has reported that during the third quarter of 2021 it has had an extended loss and lower than expected revenue. However, its CEO, Jason Robins, has indicated that the reason for these results is related to an increase in marketing spending (+ 49.3%) with the purpose of attracting new long-term clients in the growing US market.
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Based on DraftKings financial results, the company generated $ 212.82 million in revenue, representing year-on-year growth of 60.2%. While experts had predicted revenue of more than $ 236.9 million.
Robins recently explained that in the United States the market could exceed $ 60 billion on full legalization, so it is worth investing in attracting new clients and increasing revenues.
On the other hand, he has stated the purpose of expanding the product line and making DraftKings a global technology company.
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