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 Greentube's Admiral Sport rebrands to become AdmiralBET in Italy

 
 Greentube, an interactive division of NOVOMATIC, announce that its sports betting and casino brand, Admiral Sport, has changed its name to AdmiralBET.
INFOPLAY/ COMUNICADO |
 As they recall in a press release, Greentube acquired the popular Italian brand earlier this year in a bid to further expand its presence in the growing Italian market following the takeover of developer Capecod Solutions.

This rebrand sees both the online portion of the business and the 100+ retail sports betting locations across Italy change its name to unify the branding as one and is part of Greentube's long-term RMG strategy.

We should point out that AdmiralBET offers safe sports betting entertainment in the region and this ambitious rebrand reinforces its commitment to satisfying players’ demands across both retail and digital channels.

In this regard, Ronald van den Brink, CCO at Greentube, said: “We’re absolutely delighted to announce the rebrand of Admiral Sport to AdmiralBET. We've made no secret of our desire to make an impact in Italy as it remains one of the most important regulated markets in our eyes. This rebrand harmonizes our omni-channel offering and gives us a much stronger presence in the region.”

On the other hand, Paolo Marchi, Managing Director of AdmiralBET, said: “We’ve continued to grow from strength to strength in the months following the acquisition and the rebrand is the next step as part of the company’s long-term strategy. We fully expect this exciting news to be well received as we continue to build on our unrivaled success across the country.”
18+ | Juegoseguro.es – Jugarbien.es
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