Scientific Games is the South Dakota Lottery’s exclusive provider of instant scratch games with the award of a new, six-year contract, delivering more “good fun” to players in the state. Following several years of record scratch game sales benefitting South Dakota K-
12 schools, state universities and technical institutes, the contract significantly expands Scientific
Games work with the Lottery as its sole provider of scratch games. The contract, which may be
renewed for up to four additional years, also includes analytics and insights, popular brands from the
company’s large portfolio of licensed properties, and related marketing services.
Scientific Games has partnered with the South Dakota Lottery on scratch games for more than three
decades, working with the Lottery to help achieve double-digit growth in its instant product category in recent years.
The Lottery’s performance was realized through responsible marketing and the launch of families of games across various price points, including Casino Nights and multiplier families.
Norm Lingle, South Dakota Lottery Executive Director, said, “We’ve created great momentum with our instant game performance through our long-term partnership with Scientific Games to benefit important programs in our state. Our teams look forward to continued collaboration on the design and marketing of quality, secure, high-performance games that entertain South Dakota players.
Scientific Games is certified globally by the World Lottery Association as a Responsible Gaming
Supplier and advocates for the healthy enjoyment of lottery games through its Healthy Play program.
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