Scientific Games has extended a long-term license partnership with Banijay Brands for instant scratch and digital lottery games across 24 territories for the popular DEAL OR NO DEAL TV gameshow brand
Scientific Games has extended a long-term license partnership with Banijay Brand for instant scratch and digital lottery games across 24 territories for the popular DEAL OR NO DEAL TV gameshow brand. Scientific Games most recently launched DEAL OR NO DEAL lottery games in Canada, France, New Zealand and the U.S.
The new agreement includes these markets, with the addition of Australia, Austria, Azerbaijan, Belgium, France, Germany, Greece, Hungary, Ireland, Italy, Lithuania, Norway, Philippines, Poland, Portugal, Romania, Slovakia, Spain and Switzerland.
Scientific Games' longstanding relationship with Banijay Brands, the commercial arm of international content producer and distributor, Banijay, and the DEAL OR NO DEAL license spans 16 years and more than 110 lottery games globally to date.
Lex Scott, Commercial Director for Banijay Brands, said, "Banijay is home to some of the most recognizable brands on the planet, and we onlly work with the best partners to grow our IP beyond the screen. Scientific Games has long beem a trusted collaborator for us, and the creative and innovative way it works with DEAL OR NO DEAL proves incredibly popular around the world".
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