Completion of the acquisition of BetCity in the Netherlands

 BetCity is one of the Netherlands' leading licensed operators in the newly regulated online sports betting and gaming market. Since its licencing in October 2021, BetCity continues to deliver strong growth, maintaining its established leading share of approximately 20% of this attractive fast-growing market. 

Jette Nygaard-Andersen, CEO of Entain, comments: "We are pleased to have completed the acquisition of BetCity. The combination of BetCity's local expertise and strong brand, alongside Entain's global scale and market-leading platform provides customers with an enriched and broader offering of engaging products, fresh content and new experiences". 

The total consideration payable, on current expectations, is €450m. However, dependent on the performance of BetCity, the maximum consideration is capped at €850m. The combination is expected to deliver approximately €28, of cost synergies, predominantly from technology, content and royalty benefits, by the end of 2026.