PHOTO GALLERY
LUCKIA'S SPECTACULAR HEADQUARTERS IN A CORUÑA BECOMES THE GREAT STAGE FOR ITS ALLIANCE WITH LALIGA UNTIL 2029
The nerve centre of Luckia hosted in three of its spaces the presentation of an agreement called to mark a new stage in the relationship between the two companies. The press conference, the institutional act and the subsequent cocktail party showed the dimension of a headquarters designed to represent the strength, capacity and ambition of the company.
INFOPLAY offers you a complete gallery of images of the meeting, the only sectoral media present.
Luckia's headquarters in A Coruña became the imposing setting for the renewal of the company's sponsorship with LALIGA until 2029, one of the most relevant agreements within its marketing, communication and entertainment strategy.
The building, the true corporate heart of Luckia, displayed all its capacity to host a day held in three different spaces. The program began with the press conference before the media, continued with the institutional presentation ceremony and concluded with a cocktail that brought together representatives of both organizations and guests.
This succession of scenarios made it possible to contemplate a modern, versatile headquarters prepared to host meetings of great importance. More than the place chosen to formalize a signing, the Luckia facilities became an essential part of a day that projected the dimension achieved by the company and its firm commitment to the future.
The event was attended by José González, president of Luckia; Javier Tebas, president of LALIGA; and Alfredo González, vice president of Luckia. Joan Capdevila, LALIGA legend and former Deportivo de A Coruña player, also participated, who starred in the first teaser of the campaign presented during the day.
Speaking to the media, José González highlighted the enormous potential of this collaboration to connect the brand with millions of fans and develop experiences capable of going "well beyond 90 minutes".
Javier Tebas stressed, for his part, the transformation experienced by sports sponsorship. In his opinion, it is no longer enough to link a logo to a competition, but it is necessary to generate real experiences and build credible and lasting relationships with audiences.
The renewal until 2029 demonstrates the strength of a relationship that began in 2024 and opens a new stage for the development of content, campaigns and joint activations. Initiatives such as 'La previa de Luckia', 'El golazo de Luckia' or the new channel Luckia Tréboles F.C. are some of the projects that have already been born from this collaboration.
The day left images of enormous institutional strength: the appearance before the media, the presentation of the agreement, the conversation between its protagonists and the subsequent meeting held at the facilities themselves.
INFOPLAY travels, through this photo gallery, the three scenarios of a day that turned the splendid headquarters of Luckia in A Coruña into the great home of football and the symbol of an alliance that will continue to grow until 2029.
