Atari will drive the development of a robust blockchain ecosystem that intertwines gaming, utility, and community.
In this regard, Wade Rosen, CEO of Atari, said: “We believe that blockchain will continue to grow to be a significant part of our business, and will create new ways for us to interact and collaborate with partners, players and fans of our brand.”
“Atari X is where we will harness all of our energy and creativity related to blockchain and build out an exciting Web3 ecosystem for our community,” he added.
Let us remember that, as we recently published, the Company is already working on the creation of the new brand token, which would be part of Atari X.
For now, progress is related to building the team, adding key partners, and working to define utility, governance, and other features. Thus, for example, Atari has reached an agreement with NiftyLabs to be the main developer of the token project.
Atari's CEO was very pleased with the alliance and said: "We are excited to have NiftyLabs working on our new token and exchange, and participating in the development of our blockchain strategy."
Atari is actively partnering with developer NiftyLabs, metaverse and NFT innovation and investment platform Everyrealm, the emerging technology company Virtual Human Studios, the open-world metaverse The Sandbox, and the metaverse arcade experience studio Arcade O.G.
In addition, the Company will continue to pursue collaborations with high-quality partners that are pushing boundaries within Web3 to build out its ecosystem more robustly and more rapidly. These collaborations will generate opportunities for creativity and innovation, deliver value and utility, and bring new members to expand the community.
On the other hand, Sébastien Borget, co-founder and COO, The Sandbox, explained: “Atari is a pioneer in video games and also the first game studio that embraced user-generated content and the immersive possibilities of the Metaverse, launching their first NFTs on The Sandbox gaming virtual world.
