The transaction, approved in May by the Nevada Gaming Commission, was finalized on September 15, shortly after Merkur was granted a license to manufacture and distribute its products in Nevada.
Strategic re-entry into the U.S. market
“The acquisition is a key element of our re-entry strategy into the U.S. market, one of the most respected and strictly regulated gaming markets worldwide. With Gaming Arts, we can now place Merkur products directly in a wide range of U.S. jurisdictions. This marks an important step in expanding our international growth beyond European borders,” said Dominik Raasch, Management Board Member, Merkur Games.
Innovation and synergies
Gaming Arts is recognized as a pioneer in technological innovation in the U.S. gaming market. Its 68-member team develops slot machines, bingo and keno solutions, as well as electronic table games, tailored to the needs of American players. As part of the acquisition, the portfolio will expand to include Merkur cabinets, highlighted by the recent U.S. launch of the Mod Ex family combined with Gaming Arts content.
“This partnership elevates everything we’re doing at Gaming Arts. With Merkur’s global reach and resources behind us, we are positioned to deliver bold innovation and world-class execution like never before. We’re energized, aligned, and ready to write the next great chapter in this company’s story,” said Robert Ziems, CEO of Gaming Arts.
Growth in North America
Firmly established in the U.S. gaming market, Gaming Arts holds licenses in more than 155 jurisdictions and has extensive operational expertise. “This creates exciting growth opportunities in North America, strengthens synergies within Merkur Group, and contributes meaningfully to our global expansion,” concluded Lars Felderhoff, Chairman of the Management Board of the Merkur Group.
