INFOiGAMING

Sportradar Group AG (NASDAQ: SRAD) has officially launched Bettor Sense, a cutting-edge artificial intelligence solution designed to proactively identify and prevent risky betting behavior. The Brazilian operator BETesporte is the first to integrate the solution, aligning with the country’s newly regulated betting framework.

Bettor Sense leverages proprietary AI technology and behavioral data to detect early signs of harmful gambling patterns and initiate tailored interventions. The goal is to offer a personalized, proactive, and data-driven approach to responsible gambling that meets regulatory standards while enhancing brand reputation and user trust.

In addition, BETesporte has joined Integrity Exchange, Sportradar’s global integrity network that enables operators to directly report suspicious betting activity to Sportradar Integrity Services. This enhances the fight against match-fixing and betting-related corruption by fostering transparency and collaboration across the industry.

Tom Mace, SVP of Integrity & Regulatory Services at Sportradar, said:

“Partnering with BETesporte is a significant milestone in our mission to build a safer and more sustainable betting ecosystem. We expect more operators to follow this path, embracing data and AI as essential tools for regulatory compliance and user protection.”

Marcos Pereira, CEO of BETesporte, added:

“Transparency and user safety are at the core of everything we do. By integrating Bettor Sense and joining Integrity Exchange, we reaffirm our commitment to responsible betting and sports integrity. Protecting our users and their trust is our top priority.”