INFOiGAMING

With the aim of expanding the client base, Tabcorp acquires a percentage of the operator that gives it the possibility of incorporating a director to the board of directors, although subject to the approval of the Racing Commission of the Northern Territory.

Dabble Sports was founded in 2020 and has the particularity that users can copy the bets made by their friends and follow them automatically, something that is attracting many young customers. A feature that Tabcorp considers essential in its fight to occupy the Australian market against the current leader, Sportsbet.

This operator had, in the words of analyst Taylor Collison, the largest number of downloads in the sports betting section of August and September outside the circle of the big brands.

Adam Rytenskild, CEO of Tabcorp, assessed the transaction as follows, “We are transforming our business, with a clear strategy and united ambition to increase digital market share. Dabble is one of the most unique and innovative betting brands and our investment today fits perfectly with our transformation agenda. Our participation in Dabble will give us exposure to innovative product capabilities and ultimately a younger customer base.”

He also added that “the investment comes with the new TAB application, on time, as promised. The app launch had an immediate impact on customers, driving an 11% increase in weekly active customers compared to 6 weeks prior to launch.”

For his part, Tom Rundle, CEO of Dabble commented that they are “excited to partner with Tabcorp given their new energy and direction, and we look forward to growing Dabble even further together. TAB is synonymous with gambling in Australia and our brands will complement each other so Dabble can continue to expand its evolving social betting experience to more punters.”