Kirolbet will continue as main sponsor of Baskonia until 2024 but without naming the team

Kirolbet will stop naming the Saski Baskonia first team and will remain the main sponsor of the Vitorian club after the agreement reached between the two parties to extend their relationship until June 30, 2024.

The successful relationship between Baskonia and Kirolbet began in 2015, when the sports betting house became a sponsor of the club. Emotion, entertainment and fun, from responsibility, are the feelings that both entities share and offer together since then.

In 2018, the relationship grew stronger with the title sponsor agreement that included the team's official name as ‘KIROLBET BASKONIA’, both in Liga Endesa and in Euroleague. This step forward opened a new stage that allowed the club to maintain a solid project and a competitive level typical of a leading entity in European basketball.

Three seasons later, both entities have agreed to continue a successful path and renew their relationship until 2024. Three seasons in which the club has managed to reach two League finals, win a champion title, in addition to organizing the 2019 Final Four in Vitoria-Gasteiz, among the most famous successes.

It was, is and continues to be a union and commitment to values. A union of pure character. A character that combines innovation, management and the team that both entities establish as a starting point for the development of their activities. A characteristic that heads the values ??of this team and with which KIROLBET has always felt fully identified.

So much so that last year KIROLBET promoted an investigation led by researchers from the UPV-EHU that analyzed, using artificial intelligence techniques, all the definitions provided by Baskonism, and put words to that character that makes the team and hobby unique.

In its new role, as main sponsor, the firm based in Eibar will be in the next campaign on the back of the team's official shirt and will remain in the heart of Baskonia, giving financial support that promotes the club's sporting achievements and goals. of the 5 + 11 Foundation.

Saski Baskonia wants to highlight the effort and professional and human category of the Kirolbet team, with the figures of Bittor Ugarte -president-, Eñaut Ruiz -director general- and Beñardo Elorz -director of marketing-, which has allowed to work in perfect harmony during this time. Values ??that successfully penetrated the team's fans. Two Basque companies that will continue to jointly promote this country sports project.