Parimatch will be the official betting partner of Juventus... But wasn't it forbidden in Italy?

Juventus has officially joined forces with Parimatch, a global technology and betting company, in what is an exciting fusion between a forward-thinking approach and digital dynamism.

Parimatch, through its digital-first mindset, merges technology, business, and sport to deliver seamless entertainment powered by innovation, all while ensuring quality customer experience.

This unique partnership will allow for Juventus and Parimatch to reach fans around the globe, through the creation of unique entertainment experiences that will not only resonate with the audience but inspire. Such digital activations will be visible on television screens across the world, and on the LED system within the Allianz Stadium.

Giorgio Ricci, Chief Revenue Officer of Juventus, spoke of his pleasure in securing the partnership: “We are pleased to announce the partnership with Parimatch, a partner with whom we share the constant search for new technological solutions. For example, we will see the brand appear on TV abroad thanks to the new digital overlay that will be fitted to the Allianz Stadium LED system starting from the first league match.

“We will work together globally, but exclusively outside Italy and South East Asia, supporting the partner's international growth path by leveraging the mutual desire to address an increasingly broad audience."

Parimatch CEO Sergey Portnov also added: “Both Parimatch and Juventus have ambitions to be the ultimate champions in our respective games, providing great entertainment to millions of fans the world over. I look forward to telling you more alongside Giorgio Ricci from Juventus and perhaps a special guest, during our virtual press conference in October.”

A virtual press conference will take place at the beginning of October to discover more about the partnership.

As per Italian law partnership not performed in Italy