MrGreen.es lands in Spain displaying Responsible Gaming

Although the domain of MrGreen.es has already been announced on the website of the Directorate General for the Regulation of Gambling (DGOJ) for months, until this past week we have not witnessed its first attempts of activity: it has been on the channel of affiliates, where one of the most relevant betting promoters (tipsters) announced a first promotion as a welcome to the Spanish market by the operator ...

Indeed, player registration at MrGreen.es is now available and their first promotions are a reality. We are therefore going with this article as a presentation of the operator and an inventory of the characteristics that can make it a relevant player in the next months of the regulated market.

• New operator at the gates of the new Advertising law

Following news about the farewell of two operators -Titanbet.es and Merkurmagic.es- in recent weeks, and simultaneously with many others signing or renewing their sports sponsorships with the leading Spanish football teams, a new company arrives to our country in the run-up to the publication of the Royal Advertising Decree.

It is known that said decree will give continuity to the scenario that occurred during the State of Alarm for the Covid pandemic19, when the Government implemented urgent social and economic measures, among which the restriction of online gambling advertisements was highlighted, imposing a ban similar to that found in Italy.

However, this threatening scenario has not served to prevent a new operator from posing as an alternative to the already overflowing Spanish regulated market.

• Who is MrGreen?

The prestigious online gaming operator MrGreen.es, which has the company MGR Spain PLC as the owner of its licenses in Spain, was one of the almost 30 operators that during the first half of 2019 received the approval of the DGOJ to operate after the third bidding period that closed in December 2018.

Currently, MRG Spain has general licenses for Other games and Gambling, in addition to the unique ones for Roulette, BlackJack, Slots and counterpart sports betting. Products all of them that it already offers from the only domain www.mrgreen.es.

Despite MrGreen became more relevant in Europe since the beginning of 2019, when William Hill, which also offers its services in our country through its main brand WilliamHill.es acquired the company,  the history of this operator that we are presenting goes back much further, specifically at the end of 2007 where three former employees of the then reference operator in Sweden -Betsson- founded MrGreen with the idea of ??positioning themselves in the Nordic countries, the most active in the incipient online gaming sector in those years.

After an important success, based first on the expansion of its brand through the global license in Malta and its jump to markets such as the United Kingdom and later to the most relevant regulated markets in Europe, in January 2019, one of the largest gambling giant, William Hill PLC, acquiring MRG with a cash offering of £ 243 million.

• The three products with which it is presented in Spain

MrGreen.es begins its journey in the Spanish market with what is its main formula in other markets: prioritizing the casino product, in which Live Dealer tables and slots stand out, and secondarily also offering games tables of cards and sports bets. In any case, the three sections with which the operator is presented are:

• Casino (slots included here)
• Live Casino
• Sports

Regarding live casino, it is striking that unlike WilliamHill.es, which uses Playtech as its main provider, MrGreen will offer roulette with croupier and its different tables of live casino games -including the Lightning Roulette- of the hand of the great competitor of the Israeli manufacturer, Evolution Gaming.

• Customer profile and available promotions

Although in mature markets such as those of the Nordic countries or the United Kingdom, MrGreen has positioned itself as an operator capable of offering the experienced player a rich and varied gaming experience at the level of casino games, live casino and slots; both in Italy first and in Spain later, the objective of their communications and commercial activities is none other than to attract a recreational player.

However, both in the United Kingdom and in Sweden (where it occupies the third position in market share in online casino), MrGreen has achieved significant recognition as an operator positioned to give special attention to VIP players, converting its loyalty system and its treatment customized to the players who generate the most volume of bets in one of the most successful on the continent.

• Prioritizing Responsible Gaming

The deep knowledge of these most active players has also led him to become one of the standard bearers when it comes to offering its customers a safe and responsible gaming environment, being a pioneer in creating functionalities necessary to stay in control of said activity.

The promotion of healthy gambling habits is one of MrGreen Spain's calling cards, as we can see from the enormous space to which the “Green Gaming” tool is dedicated on its web pages, which provides users with the possibility of being informed at all times and in detail about their gambling habits, offering objective recommendations from experts in the field in order to prevent behaviors that could lead to problems associated with gambling.


This functionality -Green Gaming- collects information through a simple self-assessment test but this information provided by the client is combined with the real data of their gaming history, calculates precisely the expected behavior and habits of the player, allowing to the operator to recommend certain guidelines that go far beyond the session limits or the self-exclusion processes - also clearly available in the same tool.

• Controversy in the UK

Despite what was stated in the previous section, or perhaps as a way to avoid a new situation of this nature, Mr Green became an unfortunate protagonist in the British market at the beginning of this year 2020, where he was severely sanctioned by the Gambling Commission when revealing a lack of control in terms of protection to its clients.

Two cases of players who obtained losses of more than 50,000 pounds and who continued to gamble and a third case of a client who managed to verify his real money account through a receipt in US dollars (USD) in a virtual cryptocurrency wallet, were more than enough for the UK Regulator to demonstrate systemic failures with respect to operator's anti-money laundering and social responsibility controls.

MrGreen took over the fines but explained that the failures found occurred before William Hill bought the company and that "they have since been addressed through the introduction of new processes and have worked much more intensively to reduce gambling problems."

In any case, MrGreen has also shown the other side of the coin, with decisions such as its voluntary exit from the German market or with its constant actions in favor of inclusion and diversity, being recognized as one of the most committed gaming operators in numerous countries.