Genius Sports Group, the renowned provider of sports data, has reached an agreement with the German Tennis Federation (DTB), to promote German tennis globally. In this regard, the Genius Sports Group distribution network will carry this sport from over 150 sportsbooks worldwide. On the other hand, PlaySight, the immersive video platform, will be in charge of the live broadcast.
About this important alliance, Jonny Katanchian, Director of Trade Associations - EMEA at Genius Sports, said that it is "one of our largest tennis partnerships to date, providing our sportsbook partners with premium content during off-peak windows for the global season".
Meanwhile, Dirk Hordorff, vice president of high performance tennis and education at DTB, highlighted that fans around the world will be able to enjoy the German tennis championships and explained that “Live tennis from every match will bring these events to a new dimension, and help grow the visibility of the sport”.
Finally, Rodney Rapson, Managing Director of PlaySight for Europe and the United Kingdom, commented that “fans around the world will be able to watch this content both live and with on-demand video highlights. Our technology at PlaySight will enable the DTB to bring their production in house, giving them complete control of their content and more flexibility for distribution”.
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