PlayUZU launches live TV show in Spain

PlayUZU Nights sees hosts Alvaro Márquez and Patricia Sánchez take viewers through the PlayUZU site and some of the most popular slots and live casino games it offers. The pair teach players how slots work, and also how to play blackjack and roulette.

PlayUZU Nights is broadcast live every Friday, Saturday and Sunday on Atresmedia channels Neox and Antena 3. The show is broken down into several sections with two dedicated to demonstrating various Evolution Gaming live roulette titles.

Another section sees the presenters highlight two different slots. One of the games is a current chart-topper and the other is an exclusive title only available at PlayUZU. A smaller section is also given to blackjack.

Throughout each section, viewers are incentivised to sign up to PlayUZU and to play live alongside the hosts making for a truly engaging and interactive experience that makes players feel connected to the PlayUZU brand.

The operator is also using the television show to drive brand awareness among players in Spain, a market where it has enjoyed incredible success to date but where new marketing restrictions have come into force.

Helena Rico, Manager of PlayUZU in Spain, said: “Spain is a market with great potential and where we have already enjoyed early success with PlayUZU. The idea behind PlayUZU nights is to drive awareness of and engagement with the brand to new highs while also reinforcing responsible gambling messaging.

“The show is incredibly interactive and allows players to learn more about the games we stock in our lobby and now slots actually work. That they can do this while also playing alongside the presenters is a great way of allowing them to connect with our brand on a deeper level.

“PlayUZU Nights also reinforces our commitment to the Spanish casino market and to delivering a fun and fair experience to our players at all times.”