Pragmatic Play expands its reach in the South African market by partnering with sports betting operator, Hollywoodbets.
Pragmatic Play explains that through this deal it will supply its catalog of slot games, including its recent release, Barn Festival™, as well as high-performing titles such as Sweet Bonanza™, John Hunter™, Big Bass Bonanza™ and the award-winning multi-hit, Wolf Gold™.
In addition, Pragmatic Play will launch its complete array of scratch card games, giving players an engaging, exciting and comprehensive instant-win selection.
The provider highlights that Hollywoodbets has been serving the players of South Africa and beyond for many years and proudly sits at the head of the market, providing a comprehensive sports betting menu, slots, lucky number games, live casino and virtual sports. As such, the new deal enables Pragmatic Play to further its brand exposure in South Africa, generate new leads and empower the operator to gain traction.
Regarding the market in South Africa, Yossi Barzely, Director of Business Development at Pragmatic Play, stated that “it still holds a lot of opportunity for suppliers and partnering with its top operator simply refines that scope. Hollywoodbets is exactly the type of tier-one client we look to, in assisting us with our regional growth ambitions and we’re delighted to partner with them”.
While, Dermot O'Connell, Betting Operations Manager at Hollywoodbets, said: “At Hollywoodbets, we strive to offer our customers premium entertainment and experiences that bring real value, and, in Pragmatic Play, we have found the ideal partner to enhance our existing portfolio of games. With the support of Betting Entertainment Technologies, our betting software provider, this partnership will complement our existing product range, bringing our customers an array of new games.”
Pragmatic Play currently produces up to six new slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through one single API.
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