Hard Rock International and Seminole Gaming Release 2023 Corporate Social Responsibility Report

 Hard Rock International and Seminole Gaming announced the release of its 2023 Corporate Social Responsibility Report: Fifty Years Forward. Social purpose has propelled Hard Rock since its inception in 1971, guided by its founding mottos: Love All-Serve, All Is One, Save The Planet, and Take Time To Be Kind. 

According to social safeguards and responsible gambling, Hard Rock and Seminole Gaming are committed to supporting at-risj team members and valued community members by addressing issues that are prevalent within the industry: 

• Hard Rock's proprietary responsible gaming program, PlayersEdge, educates players on healthy play habits and support resources by training team members to refer at-risk players to professional help. To date, 18.234 team members were trained on PlayersEdge online, with 92% reporting an improved knowledge or skill.
• One measurable outcome of the introduction of PlayersEdge to casinos: a 10% increase in calls to the Florida problem gambling helpline.
• The Hard Rock Social Identity Quest education program was adopted and taught by 60.000 teachers in 45 U.S. States, reaching 1.2 million high school students, 8% of the student population.
• A formal evaluation revealed a 13% increase in learning objective, demonstrating positive outcomes for online safety literacy.
• To prevent and raise awareness of human trafficking, Hard Rock International signed the ECPAT Tourism Child-Protection Code of Conduct, the world's first and only voluntary set of business principles to prevent sexual exploitation and trafficking of children. Hard Rock also launched Social Identity Quest, an educational program to help prevent the risk of teenagers being lured online.

https://www.hardrock.com/social-responsibility.aspx