Despite not entering the Spanish market until receiving the "Máquinas de Azar" license in mid-2021, due to its brand recognition and a significant number of Spanish employees at its Gibraltar headquarters, we want to highlight Mansion's trajectory in Spain and explain how its farewell from the competitive national regulated environment materializes.
Mansion in Spain
Although many experts believed that Mansion would be one of the first operators to enter the regulated Spanish market in 2012, thanks to an aggressive positioning strategy since 2008, especially in its casino and poker brands, with notable sponsorships such as Tottenham in the Premier League, the truth is that it wasn't until 2021 that they decided to enter Spain.
We need to go back to August 4, 2021, when the Directorate General for the Regulation of Gambling in Spain granted provisional licenses to Mansion Gaming España, SA, a newly created company based in San Roque, Cádiz, which took over from Ventura24games, S.A, the company that had applied for the license and was previously associated with the Mansion gaming brands.
In terms of product and marketing, Mansion Casino focused on offering a wide selection of casino games, especially slots from renowned providers, including progressive jackpots, and relied on Playtech's live roulette as another major offering.
Given that their casino was launched after the pandemic, the initial promotional activity was subject to the well-known limitations, such as the requirement to verify the account and have a minimum of 30 days of activity to be eligible for promotions.
In terms of advertising and marketing, their campaigns were limited to social media and Google ads. In addition to competing for organic traffic through SEO strategies, they also carried out paid advertising campaigns (SEM). For almost 16 months, Mansion Casino was among the recommended casinos by most affiliates in this vertical, although far from achieving the level of relevance of operators with much more time in the national market.
Mansion, a brand in free fall
The news of MansionCasino.es bidding farewell to the Spanish market should not come as a surprise to anyone. Mansion's history is marked by notable retreats after bold bets and investments. We saw this with their determined attempt to lead online poker in 2009 and 2010, trying to compete with PokerStars through a daily freeroll offering €100,000 in prizes. It was a risky project that left the company in a financially questionable position as it failed to meet the acquisition objectives expected from these free tournaments with huge guaranteed prizes.
Currently, in the UK, Mansion Group started 2023 by announcing the upcoming closure of its casino brands in the country, following the disappearance of its sports betting business in March 2022 and online poker in 2017.
Nevertheless, Mansion Group is a well-known company in the online gambling industry. Established in 2003 and headquartered in Gibraltar, the company operates several online casino brands, including Mansion Casino, Casino.com, Slots Heaven, and MansionBet.
"We are closing down"
Spanish players, after two years, have seen the message "We are closing down" appear on the MansionCasino.es website since last Friday. As one of the least active operators in the market so far, it is not expected to pose excessive problems for players to receive their refunds and recover the funds from their accounts.
It should not signify significant changes in the affiliate landscape or the competitive market in Google ads, nor should it attract another operator for acquisition or to maintain the Mansion's database.
The farewell of MansionCasino.es is finalized today, starting from which no new registrations or deposits will be accepted as of 12:00 PM. Gameplay in the casino will cease at 12:00 PM CEST on Friday, June 30. However, players are allowed to log in and withdraw funds until Thursday, August 31, 2023, after which logins will no longer be available.
The operator has published a Frequently Asked Questions page related to their exit from the Spanish market. Here are the questions and answers for players in this process.
- Why is MansionCasino closing down?
We are focusing our efforts on our global flagship brand, Casino.com. Our customers will no longer be able to make deposits as of 12:00 PM CEST on Thursday, June 29 and play as of 12:00 PM CEST on Friday, June 30, 2023.
- How can I withdraw my funds?
You can withdraw your funds using any of the methods used for the initial deposit or through a bank transfer via the cashier, according to our withdrawal policy.
Please ensure that all your information is up to date before requesting your withdrawal. In some circumstances, additional account verification may be required. In the unlikely event that you request a withdrawal from your MansionCasino account before completing the account verification, you will be asked to verify your account before the withdrawal is processed. Please note that we expect to receive a large number of requests, which means your withdrawal may take longer than usual to process.
- Can I still use my bonus?
As of 12:00 PM CEST on Friday, June 30, 2023, we will not accept any bets, including real money wagers and bonuses. Any unused bonus funds will be forfeited when the website closes at 12:00 PM CEST on Friday, June 30, 2023.
- How much longer do I have to access my account?
You will be able to access and log into your account until 12:00 PM CEST on Thursday, August 31, 2023.
- How much longer do I have to make deposits?
You can make deposits until 12:00 PM CEST on Thursday, June 29, 2023.
- How much longer do I have to play?
You can play until 12:00 PM CEST on Friday, June 30, 2023.
- How much longer do I have to withdraw my funds?
We suggest that you log in and request a withdrawal before 12:00 PM CEST on Thursday, August 31, 2023.
Between Saturday, July 1, and Thursday, August 31, we will proactively attempt to send any cash balance of €10 or more to your most frequently used payment method, and you will be able to log in and request a withdrawal yourself.
Additionally, we will allow you additional time to manually request withdrawals by emailing email@example.com until 12:00 PM CEST on Sunday, December 31, 2023.
- Do you retain my personal data, and if so, for how long?
Mansion will retain personal data in accordance with legal and regulatory obligations, where the full set of personal
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