William Hill to lease 5,000 new Vantage® terminals in the UK

Inspired Entertainment announced the signing of a six-year extension of its partnership agreement with William Hill, the iconic sports betting and gaming brand operating approximately 1,300 betting shops in the UK.

Under the agreement, Inspired will continue to be the exclusive provider of fully integrated managed services for William Hill’s entire UK estate of gaming terminals. The services include installation, remote and field technology support, as well as content and platform deployment.

William Hill has committed to lease 5,000 new Vantage® terminals, a move aimed at significantly enhancing their licensed betting offices and driving growth. The deployment of the new terminals will begin during the fourth quarter of 2024 and is expected to be completed in the first quarter of 2025.

“The extension of our partnership with William Hill adds to a more than 20-year relationship and a strong strategic partnership for Inspired across the Gaming, Interactive, and Virtual Sports business lines,” said Brooks Pierce, President and Chief Executive Officer of Inspired. “Based on our experience with the Vantage cabinet in the UK market and the consistent double-digit growth we’ve observed, the upgraded terminals should enable William Hill to offer their players an enhanced gaming experience, boosting their results.”

“After a comprehensive review of product and performance across both our estate and the UK retail market for gaming machines, we are pleased to launch a new era for William Hill & Inspired with this agreement. We are aligned in our focus on quality, performance, and growth in the next stage of our long-standing partnership with Inspired. I am excited about our shared commitment to product and content innovation, customer satisfaction, omnichannel delivery, and creating long-term value together,” said Mark Kemp, Group Chief Commercial Officer of evoke plc.