Entain plc, the global sports betting and gaming group, has appointed Helen Ashton as an Independent Non-Executive Director with immediate effect.
Helen Ashton brings over 30 years of experience in public and private equity-backed businesses, notably serving as the former CFO of ASOS plc. Her extensive career includes executive roles at ASDA, Barclays, and Lloyds Banking Group, providing her with deep expertise in global business and financial services, particularly in high-growth digital and retail sectors.
Currently, Helen serves as a Non-Executive Director and Chair of the Audit & Risk Committee at JD Sports Fashion plc.
Upon her appointment, Helen will join Entain's Audit Committee, contributing her substantial financial acumen and strategic oversight capabilities to the company.
Barry Gibson, Chairman of Entain, expressed his enthusiasm about Helen's appointment, stating, "On behalf of the Board, I am delighted to welcome Helen to Entain. Her wealth of experience in retail, digital, and financial sectors will greatly strengthen our Board. I am confident that Helen will play a crucial role in supporting and overseeing the delivery of our strategic objectives."
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