NOVOMATIC Italia reaffirmed its commitment to innovation by welcoming clients and partners to Open Days 2025, held at its Rimini headquarters from February 17 to 19, coinciding with ENADA Primavera, Italy’s leading gaming industry trade show. The exclusive event focused on strategic vision, the presentation of cutting-edge gaming solutions, and strengthening the company’s leadership in the sector.
The 2025 edition of the Open Days marked a key milestone for NOVOMATIC Italia with the inauguration of its new showroom in Rimini. This modern, high-tech space is designed to offer an immersive and interactive experience, reflecting the renowned hospitality of ADMIRAL gaming venues. The innovative layout allows visitors to explore NOVOMATIC’s full range of products designed for the Italian market, transforming their visit into a journey through the evolution of gaming as envisioned by the company.
New VLT and AWP Innovations
Among the key highlights were the latest generation of VLTs, including the NOVOSTAR® FV637 and V.I.P. X Dream™ cabinets, which redefine the gaming experience with high-definition monitors, sophisticated design, and top-tier performance. Additionally, four new game titles promise an exciting and engaging experience:
- CASH CONNECTION™ featuring Golden Sizzling Hot™ and Golden Voodoo Magic™
- Ancient Egypt-themed: Anubis Power™ and Queen Cleopatra™ Evolution Catch 5
In the AWP segment, special attention was given to the Top Seven series, with an exclusive preview of Top 7 Vienna and the multi-game Game Club, which brings together some of the most prestigious titles in the Italian market. Both games are 100% Made in Italy and developed by NOVOElsy.
Markus Buechele, CEO of NOVOMATIC Italia, emphasized: “During the three-day event, our Rimini headquarters welcomed nearly 1,000 guests, including industry operators, customers, and key stakeholders. This result confirms the great interest and trust the local market places in NOVOMATIC Italia and reinforces the value of this event as a key reference point for the gaming industry.”
Digital Payments and Cash Flow Management: APay Cash Station
Through its ADMIRAL Pay products, the Group continues to lead the way in digital payment innovation. One of its most advanced solutions is the APay E-Wallet app, a digital wallet with an associated IBAN that facilitates daily financial services, deposits, and withdrawals for online gaming, fully compliant with Italian regulations.
Additionally, the APay Station was introduced—a self-service payment hub designed to support digital transactions in any type of retail setting, even beyond the gaming sector.
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