Expekt, the sports betting brand of the LeoVegas Group in Denmark, has signed a new partnership becoming the official betting partner of Lyngby Boldklub.
This partnership will enhance Expekt’s brand visibility and awareness through LED exposure and more. It will also complement Expekt’s existing sponsorship deal with Denmark's premier football league, the 3F Superliga, ensuring that Danish sports fans know where to add another level of excitement to their sports experiences.
Rikard Rinaldo, Director of Corporate Communications at LeoVegas Group, commented: “Lyngby is one of the great traditional clubs in Danish football, and it is also a club that has evolved significantly in recent years. Through our new partnership, we gain valuable exposure alongside a club and a brand on an exciting journey. At the same time, we ensure that Lyngby’s many loyal fans who may be looking for exclusive promotions know that they can find them at Expekt.”
Kristian Mainmann, Commercial Officer at Lyngby Boldklub, said: “We are happy with our new agreement with Expekt, a key player in the Danish market that has shown great interest in becoming part of Lyngby Boldklub. Expekt is also a betting partner in the 3F Superliga, making it a brand with a strong commitment to Danish football. Their decision to expand their activities through this partnership with us further reinforces that dedication. We look forward to this collaboration.”
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