NOVOMATIC Reports Record-Breaking 2024 with Solid Growth and Global Expansion

NOVOMATIC, one of the largest gaming technology providers worldwide and the undisputed leader in Europe, has announced a record-breaking year in 2024, according to its Annual Report. With nearly 45 years of history and a global workforce of over 26,200 employees, the Austrian-based company achieved a turnover of €3,453.4 million, representing a 6.3% increase compared to the previous year. This growth was particularly driven by its Gaming Operations (land-based casinos and arcades), as well as the dynamic sports betting sector.

Key Highlights of a Successful Year:

• Surging Brand Value: NOVOMATIC experienced a remarkable 13.6% increase in its brand value, reaching €3.7 billion and solidifying its position as the second most valuable brand in Austria.
• Commitment to Sustainability: The company inaugurated the largest photovoltaic plant within the group at its headquarters, which will enable an annual reduction of over 1,100 tons of CO?.
• Innovation on the Global Stage: Its participation in international trade shows such as ICE London 2024 and G2E Las Vegas was pivotal in showcasing innovations like the V.I.P. X™ cabinet series, advanced sports betting products, cashless payment solutions, and casino management systems with biometrics.
• Recognition for Excellence: NOVOMATIC and its founder, Prof. Johann F. Graf, were honored with the prestigious Brand Life Award in recognition of two decades of brand excellence.
• Certified Responsible Gaming: The company obtained the G4 Responsible Gaming recertification in several European markets, demonstrating its commitment to standards exceeding legal requirements.

Strategic Expansion in Gaming Operations:

NOVOMATIC currently operates over 2,100 gaming establishments globally. In 2024, significant growth in the United Kingdom (+17.3%) stood out, fueled by new acquisitions and openings. The Central and Eastern Europe region also showed great potential, with the opening of the Grand Casino Admiral in Skopje (North Macedonia) as a major milestone. Furthermore, the company strengthened its presence in Italy with the acquisition of Spati S.r.l. and continued the expansion of the Admiral brand in Spain.

Consolidated Leadership in the Digital World:

Greentube, the digital division of NOVOMATIC, solidified its global leadership by expanding into key markets such as North America, Germany, and Italy, and entering new territories like Slovakia, Finland, and South Africa. The launch of popular new titles such as Diamond Link™, Almighty Kraken, and Piggy Prizes™, along with the success of its social casino platform "Slotpark," which positioned itself as number one in Europe in its category, marked a year of significant progress. Innovation with Tapper-Games and the improvement of the RMG platform aim to further enhance the omnichannel experience.

Thriving Sports Betting Business:

NOVOMATIC Sports Betting Solutions (NSBS) continues to offer comprehensive solutions for operators, encompassing SSBT terminals, online, mobile, and responsive design applications. ADMIRAL Sportwetten remains the market leader in Austria with an extensive network of terminals and retail outlets. In Germany, NOVO INTERACTIVE will continue to operate online until 2027 with an extended license.

Commitment to Regulation and Responsible Gaming:

NOVOMATIC operates exclusively in regulated markets and advocates for clear regulations in the sector, particularly in Europe, while opposing over-regulation and high tax rates that could favor illegal gambling. Player and youth protection is a priority, integrating responsible gaming measures into all its operations.

ESG Strategy "Winning Responsibly":

Under the motto "Winning Responsibly," NOVOMATIC's ESG strategy is built on five fundamental pillars: Responsible Entertainment, Always Compliant, Enjoy Working With Us, Going Green, and Active in the Community. The company holds ISO and G4 certifications and recognitions from international agencies such as ISS ESG and Sustainalytics for its environmental and human rights policies. NOVOMATIC aligns its actions with the United Nations Sustainable Development Goals (SDGs) and the UN Global Compact.



NOVOMATIC's 2024 Annual Report reflects a year of success and sustained growth. The company solidifies its position as an undisputed leader in gaming technology in Europe and a key player globally, thanks to its dual strategy as a manufacturer and operator, its strong commitment to innovation, expansion in the digital and sports betting sectors, and its firm dedication to sustainability and responsible gaming.