Sitebee has renewed its long-standing partnership with bet365, marking seven consecutive years of collaboration focused on protecting brand integrity and ensuring scalable marketing compliance in complex digital environments.
As digital marketing becomes increasingly fragmented and fast-paced, safeguarding brand reputation is more important than ever. Sitebee’s automated monitoring platform enables bet365 to maintain full visibility over affiliate activities and online placements, proactively identifying risks before they escalate.
The renewal underscores a shared commitment to responsible marketing and brand protection across multiple jurisdictions.
Rasmus Bank Nielsen, Head of Sitebee, commented:
“Our continued work with bet365 reflects the strength of our collaboration and a shared focus on responsible marketing. As regulations evolve, staying compliant means staying informed and maintaining control over how a brand is represented online. We’re pleased to support bet365 in navigating both regulatory and reputational challenges.”
A spokesperson for bet365 added:
“Sitebee remains an essential part of our approach to affiliate compliance. The platform’s flexibility and automation help us adapt to market changes while maintaining the high standards that define the bet365 Partners programme.”
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