Amusnet has officially revealed its Land-Based Strategy for 2025, focused on the mass production and ongoing development of its Type S slot cabinet series.
“We have big plans for 2025,” said Borislav Marinov, Head of Business Development, Land Based at Amusnet. “Our land-based division is gaining momentum following last year’s Type S launch. We've already obtained key certifications, started mass production, and begun installations in countries like Bulgaria, Romania, and Northern Cyprus. With orders coming in from around the world, we're confident we're on the right track.”
From May to December 2025, Amusnet will roll out its Type S cabinets across targeted land-based casinos in North Macedonia, Montenegro, Serbia, and Croatia, where installations have already begun. In Q3 and Q4, the expansion will continue in Georgia, Armenia, Western Europe, the Caribbean, and key Latin American markets including Peru, Colombia, Argentina, Paraguay, Venezuela, Guyana, and Suriname.
The strategy aims to leverage Amusnet’s strong online reputation to build trust and deliver premium experiences in the land-based sector.
Kaloyan Stoyankov, Head of Land Based R&D, emphasized Amusnet’s strong development pipeline:
“Our ambition is to launch new products at every major exhibition. At ICE Barcelona, we unveiled the Type S J55 with a 55-inch curved screen, premium design, and high-end finish, delivering an immersive player experience.”
Amusnet is also integrating triple-reel mechanics into its 50" and J55" cabinets and working on new formats including a bartop, bartop terminal, and standalone roulette center, among others.
On the software side, the AMUSEBOX multigame platform continues to expand, now featuring popular titles like Candy Palace and Stoichkov #8. AMUSEBOX includes fruit slots, character-driven titles, and Buy Bonus games, all tailored to diverse player profiles. Version 3.0.0, set to launch in 2025, will introduce new games and features, enhancing the overall user experience.
A major focus for 2025 is the evolution of Jackpot Cards Plus, which will introduce new engagement features aimed at increasing player retention. This forms part of Amusnet’s broader strategy to offer comprehensive, omnichannel casino solutions that connect the online and land-based worlds.
With this robust roadmap, Amusnet is positioning itself for sustained global growth, ensuring that players enjoy a seamless and enriched gaming journey—regardless of platform.
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