Today, an exciting new partnership between Playtech and MSC Cruises has been announced, aiming to deliver retail sports betting experiences directly to cruise ship guests. Initially, sports betting will be available on 8 ships docked in various territories around the world, spanning 284 cruises in 2025.
Following a successful trial, MSC Cruises will extend Playtech’s sports betting offering across its entire fleet of 24 ships, enabling guests to enjoy wagering experiences while sailing across international waters.
Mara Friso, Head of Casino at MSC Cruises, expressed her enthusiasm: "We're very proud to be able to deliver the excitement and engagement of sports gaming to our guests through our partnership with Playtech. Our fleet of modern cruise ships will provide our customers a wide array of immersive digital content as a complement to our state-of-the-art cruise casinos."
Meanwhile, Yori Arami, VP, Sports Commercial at Playtech, commented: "Our long-standing Playtech Neon customer MSC Cruises is the perfect partner for Playtech Sports, extending our sports betting experience to its guests worldwide. This is another great opportunity for us to further expand Playtech’s global footprint in the cruise leisure industry."
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