Esportes da Sorte celebrates Brazilian culture through sponsorships at the Parintins Festival and São João festivities

Esportes da Sorte's sponsorship includes a dynamic and interactive proposal that brings immersive brand experiences to both locals and tourists. During the festival’s three-day run, the brand is activating multiple engaging spaces, including a panoramic lounge with privileged views of the Bumbódromo, the lively Truck da Sorte — blending karaoke with free hydration — and a Social Arena set up in the Garantido and Caprichoso neighborhoods, featuring artistic performances, chill-out zones, free water distribution, and personalized giveaways. All visuals were inspired by Amazonian art, with original illustrations by Curumiz, the local artist duo formed by Alziney Pereira and Kemerson Freitas.

Beyond Parintins, the company has also supported 31 São João festivals across 27 cities in Brazil’s Northeast and Southeast regions. Each event featured unique set designs created by Perron Ramos, a well-known artist from Pernambuco, and immersive spaces like the Vila Junina, where traditional games such as Pescaria da Sorte (Lucky Fishing), Barraca do Beijo (Kissing Booth), and Argola da Sorte (Ring Toss) brought a nostalgic touch to the celebrations.

Sofia Aldin, Chief Marketing Officer at Esportes Gaming Brasil, emphasized the cultural and social goals of the initiative: “At Esportes Gaming Brasil, we’re passionate about regional values and promoting Brazilian popular culture. It’s not just about showcasing our brand, but about generating value for the people who live and breathe events like the Parintins Festival and São João. Being part of these celebrations supports our strategy of embracing traditions that drive local economies and celebrate regional identities.”