The London Casino & Gaming Show, the casino-focused component of EAG Europe, is setting the stage for its most ambitious event yet. Under the dynamic banner “Movers & Shakers… And All in London!”, organisers have unveiled a brand-new website, an intensive promotional campaign and an official event app—all designed to maximise exhibitor exposure and streamline visitor engagement ahead of the January 13–15 showcase at ExCeL London.
how Director Nicola Lazenby explained that the revamped website features intuitive navigation, an expanded library of marketing assets and easy booking tools to help exhibitors highlight new product launches and secure meetings. “Our goal is to give every supplier the best possible platform to make meaningful connections,” she said.
Running alongside the Immersive Entertainment Expo, the London Casino & Gaming Show has already attracted commitments from the industry’s leading casino equipment and software providers. EAG Europe Chairman Nick Harding predicts record attendance across all three show sectors. “This will be the UK’s premier B2B gathering for the out-of-home industries,” Harding noted. “Each year EAG hosts around 1,000 product launches—many tailored specifically to the casino and gaming market—and 2026 promises to be our biggest year yet.”
Key enhancements for 2026 include:
New Website & Marketing Campaign
A fully redesigned portal offering exhibitors ready-to-use promotional materials and targeted advertising under the “Movers & Shakers” theme.
Official EAG Event App
Allowing registered attendees to browse exhibitor profiles, pre-schedule meetings and receive real-time floor updates.
Expanded Networking Opportunities
Dedicated networking lounges, live product demos and thought-leadership sessions focusing on emerging casino technologies.
Harding added: “Recognising the show’s vital role in driving industry growth, we’ve launched our marketing activities earlier and invested heavily in digital and on-site engagement tools. We can’t wait to welcome the global gaming community to London in January.”
Event Details
What: London Casino & Gaming Show (part of EAG Europe)
When: 13–15 January 2026
Where: ExCeL London
Website:
www.eagexpo.eu/london-casino-gaming-show
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