Inspired Entertainment has announced the expansion of its long-standing partnership with William Hill, the iconic sports betting and gaming brand with over 1,300 retail shops across the UK and a core brand within evoke plc
As part of this contract extension, Inspired will deliver a comprehensive upgrade to William Hill’s Virtual Sports offering across its retail estate. The rollout includes all-new and enhanced racing events integrated into the operator’s broadcast networks, greatly improving the customer experience for both horse and greyhound racing.
A major highlight of the rollout is the introduction of a new third channel dedicated entirely to Virtual Racing, offering continuous betting opportunities and more variety than ever before.
The upgrade will introduce around 300 new Virtual Sports events daily, expanding entertainment and wagering options for in-shop customers.
“Inspired’s enhanced Virtual Sports products will offer William Hill customers an unparalleled experience, featuring refreshed 2D content and cutting-edge titles like V-Play Horses Chase and V-Play U.S. Horses,” said Brooks Pierce, President and CEO of Inspired. “This next chapter in our 20+ year relationship underlines our shared commitment to innovation, quality, and customer satisfaction in UK retail betting.”
Jon Sanders, Head of Retail Gaming at William Hill, added:
“We’re always looking for new ways to elevate the customer experience in our shops, and this enhanced Virtual offering is a significant step forward. Working with Inspired, we’re bringing more energy, variety, and quality to our retail portfolio to meet the evolving expectations of our players.”
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