Scientific Games has welcomed Pixiu Gaming as the newest studio to join its SG Content Hub, further expanding its iLottery portfolio with innovative titles, including new MONOPOLY and BATTLESHIP games licensed through Hasbro.
Pixiu Gaming, widely recognized as a leading supplier of Keno games in North America’s regulated markets, brings a player-focused, brand-sensitive approach to digital game development. Founded in 2014 and based in London, the boutique studio joins a global network of partners delivering engaging iLottery content in multiple languages and play styles.
Tony Plaskow, Co-Founder of Pixiu Gaming, said, “We’re thrilled to join SG Content Hub and expand the reach of our games. Working with Scientific Games and Hasbro, we’ll create MONOPOLY and BATTLESHIP-themed digital experiences that are faithful to these iconic brands and offer a perfect mix of strategy and fun for players around the world.”
Matt Lynch, President of Digital at Scientific Games, added, “We’re excited to welcome Pixiu Gaming. Their creative vision and distinctive game design will deepen our iLottery offering, enhance player experiences, and attract new audiences. SG Content Hub is built to deliver unparalleled gameplay variety, and Pixiu’s contributions will further that mission.”
The SG Content Hub grants partner studios access to over 100 licensed brands, including other Hasbro classics like CONNECT 4, THE GAME OF LIFE, and YAHTZEE. MONOPOLY remains a top performer in the lottery sector, with 33 lotteries offering MONOPOLY-branded games in fiscal 2025 and generating over $2 billion in retail and digital sales.
Scientific Games supports 150 lotteries in 50 countries, delivering a full suite of retail and digital games, technology, analytics, and player engagement programs.
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