NOVOMATIC is heading to ICE Barcelona 2026 with a clear ambition. The company aims to set the performance and innovation benchmark for the upcoming year. As the largest exhibitor at Fira Barcelona Gran Via, the Group and its subsidiaries (NOVOMATIC Italia, NOVOMATIC Spain, NOVOMATIC Gaming UK, LÖWEN ENTERTAINMENT, APEX and Ainsworth Gaming Technology) will present a portfolio defined by performance, player engagement and forward-looking innovation.
The centerpiece of the showcase will be XTENSION LINK™, supported by an enhanced lineup of multi-feature progressives, a newly developed premium cabinet and an extended systems and technology offering for casinos, arcades, bingo halls and online operators.
XTENSION LINK™ continues its global expansion
Building on the proven success of the series, XTENSION LINK™ will introduce new game worlds and evolved features that broaden its appeal across markets. The brand has become a consistent top performer in casinos worldwide and continues to demonstrate strong long-term results.
The company will also unveil new multi-feature progressives designed to offer operators more choice, deeper player engagement and sustainable floor performance.
A new premium cabinet for next-level immersion
NOVOMATIC will present a premium cabinet engineered to redefine the immersive play experience. Featuring an expanded visual stage, refined ergonomics and enhanced sound performance, this new model sets a higher standard for premium gaming presentation and maximizes the impact of the XTENSION LINK™ universe.
Systems and ETGs focused on efficiency
The company will highlight the latest developments in Electronic Table Games, particularly the Novo Unity™ Pro platform, which enables operators to integrate live, automated and virtual formats in a single environment.
In the systems segment, the NOVOVISION™ Casino Management System will demonstrate advanced capabilities such as biometrically supported cashless gaming, real-time analytics and enhanced player tracking and loyalty tools.
Greentube elevates the digital presence
Greentube, the Group’s digital division, will present its latest online gaming innovations at Booth #2M70, showcasing a wide content portfolio that combines NOVOMATIC classics with proprietary developments designed for iGaming markets.
Barcelona sets the stage for a pivotal year
ICE Barcelona remains a strategic meeting point for global operators, regulators and stakeholders. This edition will also feature professional darts player Max Hopp, who will engage visitors with special activities and exclusive prizes at the NOVOMATIC booth.
Thomas Schmalzer, Vice President Global Sales and Product Management at NOVOMATIC AG, emphasized that the 2026 showcase reflects the company’s ongoing commitment to meaningful innovation.
Bernhard Teuchmann, Managing Director Product and Technology at NOVOMATIC Spain, highlighted the importance of ICE Barcelona as a platform to demonstrate strong localized development and customer-focused product strategy.
Visitors are invited to explore NOVOMATIC’s full showcase at Booth #3P70.
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