GMonitor is encouraging operators to get in touch with its team to discover how automated competitive intelligence can help improve online performance, after identifying two very different player retention models in Spain.
GMonitor has analysed the public promotional catalogues of two major international gaming operators to understand how they are retaining Spanish players, and is now inviting operators to contact its team to learn more and improve their online business.
According to the analysis, the first model is built around a cross-vertical ecosystem, where sports betting promotions are used to drive traffic into casino through gamified mechanics and linked offers. The goal is to maximise player lifetime value by turning the customer into a multi-vertical user.
The second model is based on product strength, keeping its retention strategy fully focused on sports betting. In this case, loyalty is driven by trust, using features such as early payout across major sports and specific protections for unexpected situations that may affect a bet.
For operators, the message is clear: there is more than one way to retain players effectively, but understanding what is working in the market is key to making better decisions. That is why GMonitor is inviting companies to get in touch and discover how this type of intelligence can be turned into practical improvements for their online operations. More information, mail to
hakon@gmonitor.ai
18+ | Juegoseguro.es – Jugarbien.es
