The group completes the migration of all its Swedish brands to its proprietary sportsbook in less than two months, reinforcing its independence, agility, and technological control ahead of the World Cup.
LeoVegas Group has launched Tiger, its proprietary sportsbook, on LeoVegas Sweden, bringing its international deployment to the home market of the brand known as the King of Casino.
The launch represents a strategic milestone for the group as it advances the roll-out of its own sports betting technology across its international brands. The arrival of Tiger in Sweden strengthens LeoVegas Group's technological control and marks a new phase in its evolution as a top-tier global operator.
LeoVegas began its journey in the iGaming sector in 2011 and attributes a significant portion of its growth to the development and launch of Rhino, its proprietary casino platform. Now, with the expansion of Tiger, the group aims to replicate in sports betting the impact that Rhino had on the company's early development.
The company highlights that the implementation of Tiger will allow it to offer a superior user experience to sports fans in Sweden, at a particularly relevant moment due to the upcoming World Cup.
Mattias Wedar, CEO of LeoVegas Group, highlighted the scope of the project, confirming that the group migrated all of its brands in Sweden to its proprietary sportsbook in less than two months.
"In less than two months, we have migrated all our brands in Sweden to our proprietary sportsbook, Tiger, and I couldn't be prouder of this incredible achievement," Wedar stated.
The executive also praised the hard work of the teams involved in the process, which was aimed at ensuring Swedish sports fans can benefit from an enhanced experience just in time for the World Cup.
Wedar compared Tiger's potential to the role Rhino played in LeoVegas' history. "Just as Rhino played a significant role in LeoVegas' early success, I am convinced that Tiger is a game-changer, making us more agile, independent, and future-proof," he affirmed.
The CEO added that the results from previous rollouts of Tiger have been "highly positive" and expressed confidence that the hard work of the LeoVegas teams will now translate into a new era of growth.
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