The multinational obtains the international "Certified Brand" seal, which recognizes the excellence of its brand management and its capacity for long-term development.
NOVOMATIC has become the first gaming technology company in the world to be certified in accordance with the international standard ISO 20671, dedicated to the principles and fundamentals of brand evaluation.
The certification analyzes the strength of the brand and its growth potential through a structured and transparent model. In the case of NOVOMATIC, the evaluation examined aspects such as its capacity for innovation, quality standards, service orientation, market behavior and impact on customers, partners and other stakeholders.
The process also included brand protection, market and trend analysis, information transparency, and corporate governance mechanisms.
"Our brand stands for clear standards and the highest level of quality. As the world's leading gaming technology company with a brand certified under ISO 20671, we set a new benchmark for future-oriented brand management," said Stefan Krenn, Member of the Board of Management of NOVOMATIC AG.
The certificate was presented during the International NOVOMATIC Marketing & Communications Summit, held at LÖWEN ENTERTAINMENT's premises in Bingen, Germany. The meeting brought together marketing and communication professionals from more than 30 countries.
