Paf extends and extends its sponsorship with Real Betis until the summer of 2028

SpeedyBet, a brand of the Paf group, has extended and extended its sponsorship agreement with Real Betis Balompié, a Spanish LaLiga club. The new contract lasts for two seasons, until the summer of 2028.

"We have had a fantastic journey as Official Betting Partner of Real Betis in Spain over the last two years. This new agreement takes collaboration to a whole new level," says Cristina Sebastián, Marketing Director at Paf.

SpeedyBet has been the Official Betting Partner of Real Betis in Spain since 2024. With the new agreement, the collaboration is extended to also include rights in the European market.

"We want to maintain a strong brand presence in Spain, and the new European rights will be activated mainly in Sweden. This gives us the opportunity to connect Swedish football fans with one of the most vibrant clubs in LaLiga and offer unique experiences to players in the Swedish market," explains Sebastian.

For SpeedyBet and the entire Paf group, safe and responsible gambling is always a priority. Real Betis is a partner that fully shares those values. The collaboration will continue for the next two seasons, while the green-and-white club competes in both LaLiga and European competitions.