GoldenRace and Bwinners team up to boost virtual games in six markets in Africa
The agreement will strengthen the operator's digital and face-to-face offering in Senegal, Sierra Leone, Gambia, Lesotho, Zambia and Zimbabwe.
GoldenRace has reached an alliance with the African operator Bwinners to distribute its virtual games catalog in six strategic markets on the continent: Senegal, Sierra Leone, Gambia, Lesotho, Zambia and Zimbabwe.
The integration will expand Bwinners' online and physical store offer with content adapted to omnichannel distribution. The initial rollout will focus on high-frequency number games, Crash titles and Hit & Win Fortune Fighters, which has already been well received by players.
The collaboration also includes adapting the catalog to the preferences of each market, greater visibility of the products, the optimization of interfaces, and the creation of an infrastructure prepared for future geographical expansions.
Martin Wachter, CEO and founder of GoldenRace, highlighted the continent's potential and the value of Bwinners' local network: "By combining their retail and digital reach with our bespoke virtual content, we are laying a solid foundation for scalable, long-term growth."
For his part, Tzahi Asulin, CEO of Bwinners, stated that the GoldenRace catalog fits with the company's strategy and pointed to the high initial participation recorded in the number games, Crash and Fortune Fighters.
