Nordic Partners Gaming will sponsor the AffPapa Cancun 2026 Esports Zone

Nordic Partners Gaming (NPG) has been named the Strategic Esports Partner of AffPapa Conference Cancun 2026, which will bring together affiliates, operators and B2B companies from the online gaming sector from November 23 to 25 in Cancun, Mexico.

As part of the agreement, the Malta-based company will sponsor an Esports Zone integrated directly into the main conference area. The aim is for esports to be an active part of the event and not limited to a stand-alone exhibition or discussion tables.

During the three days, attendees will be able to approach the gaming stations, learn first-hand about the competitive environment and participate in games with FreeZe, professional player and streamer of Nordic Partners Gaming.

FreeZe's presence will allow industry professionals to learn about the dynamics and appeal of esports through a first-hand experience. Visitors will not just watch the games, but will be able to sit in front of a station and play with the NPG pro.

Fabian Broich, director of Nordic Partners Gaming, sees the conference as an opportunity to bring esports closer to the iGaming ecosystem and showcase its ability to connect with new audiences.

"AffPapa Conference Cancun gives us a great opportunity to bring esports directly into an iGaming environment and create something that people can enjoy first-hand. Having FreeZe makes the experience much more authentic. Attendees will not just observe from the outside; they will be able to participate and play alongside a professional," he explained.

The activation is part of the strategic alliance established between Nordic Network Ltd and AffPapa. The sponsorship also comes shortly after the launch of Nordic Partners Gaming, a new company created by Nordic Network to build bridges between esports and the regulated online gaming industry.

NPG was born with the purpose of helping esports organizations and gaming content creators build stronger and more sustainable business models. At the same time, it offers licensed iGaming companies tools and knowledge to better understand and engage with these communities.

On behalf of AffPapa, its commercial manager, Yeva Avagyan, highlighted the differential and participatory component that the new area will bring to the conference.

"We are thrilled that Nordic Partners Gaming is bringing esports to AffPapa Conference Cancun. The Esports Zone will offer attendees something different that they can participate in and, with FreeZe joining the NPG team, they will have the opportunity to play alongside a professional player," he said.