Orenes Grupo will expand its sports betting with more markets and data in time

The deployment will begin in Spain, although the agreement incorporates options to progressively extend LSports' services to other countries in which Orenes Grupo operates. Both companies therefore propose a long-term collaboration with the capacity to grow during 2027 and the following years.

A WIDER OFFER — LIVE AND PRE-MATCH

The agreement includes LSports' comprehensive TRADE solution, for both live and pre-match markets. The integration will start with football, tennis, basketball and esports, as well as incorporating bets on individual player performance – known as Player Props – from day one.

Thanks to this technology, Orenes Grupo customers will be able to access a greater variety of markets, leagues and events. The company assures that the depth of the new offer will exceed what has traditionally been available in the Spanish market.

LSports' data will be directly integrated into Orenes Grupo's own technological infrastructure, as part of the multi-year technological transformation process that the company is developing to modernise and enhance its sports betting business.

ORENES IS CONFIDENT IN AN ALLIANCE THAT WILL GROW BEYOND SPAIN

Juan José López, Retail Director of Orenes Grupo, stressed that the agreement will allow it to respond to the new demands of users and open a new stage for the company's sports offer.

"We are delighted to partner with LSports as we take our sports betting offering to its next stage. Our customers expect more depth, more variety and stronger coverage, both live and pre-match, and LSports provides us with the breadth and quality to deliver this consistently."

López added that this collaboration represents the beginning of a relationship that Orenes Grupo expects to be "long and successful", with real possibilities of developing far beyond the Spanish market.

LSports STRENGTHENS ITS PRESENCE IN EUROPE

For LSports, the incorporation of one of the Spanish operators with the longest track record represents a new step forward in its growth strategy in Europe.

Yoav Ziv, Chief Revenue Officer of LSports, has especially valued the experience accumulated by Orenes Grupo and its commitment to technological renewal.

"Orenes brings five decades of experience in the gaming industry and a clear vision on the direction the sports betting business should take. Our TRADE solution provides him with the depth needed in the live and pre-match markets to turn that vision into reality."

The executive also expressed confidence that the collaboration will significantly expand in scope over time.