VIDEO: VERSUSbet brings Real Madrid into the universe in its new campaign for Brazil
The betting brand of Grupo Orenes presents "Where the Stars Play", an audiovisual piece with which it reinforces its link with the white club and its expansion strategy in Latin America.
VERSUSbet has launched a new advertising campaign together with Real Madrid under the slogan "Where the stars play" (Onde as estrelas jogam), a production specifically aimed at the Brazilian market that combines football, technology and an aesthetic inspired by the universe.
The 32-second ad begins with a ball traveling between stars and continues with different game scenes starring Real Madrid footballers. The piece culminates with one of the players showing the VERSUSbet app on his mobile phone.
"We all dream of seeing the stars. Now VERSUSbet brings you closer to them," says the narration of the video, which concludes by presenting the company as the official bookmaker of Real Madrid and inviting the Brazilian public to register with versus.bet.br. Watch the video.
The campaign comes after VERSUSbet and Real Madrid expanded their collaboration through a five-season strategic alliance for Latin America. The agreement gives continuity to the more than two years of joint work between both entities in different European markets.
The company considers this new stage a decisive move within its international strategy, especially in countries such as Brazil and Mexico. VERSUSbet also highlights that it becomes the first betting brand to establish a collaboration with Real Madrid in the Brazilian market.
