LUCKIA GRABS HEADLINES AFTER SEALING THEIR ALLIANCE WITH LALIGA UNTIL 2029: FROM EUROPA PRESS AND INFOBAE TO AS AND SER
The renewal signed at Luckia's headquarters in A Coruña has placed the company in the headlines of generalist, sports and specialized media in the sports business.
Europa Press, Infobae, Notimérica and 2Playbook expressly highlight Luckia, while AS, Cadena SER, La Voz de Galicia and DXT Campeón amplify the impact of the event through Javier Tebas' statements about Deportivo. INFOPLAY goes through the main publications and brings together all their links.
Luckia has become one of the news protagonists of the day after announcing the renewal of its sponsorship with LALIGA until 2029.
The important agreement, formalized at Luckia's headquarters in A Coruña, has achieved a wide impact in general, sports, regional and specialized media in the sports industry.
The presence of José González, president of Luckia; Javier Tebas, president of LALIGA; Alfredo González, vice-president of Luckia, and former footballer Joan Capdevila turned the signing into a business, sporting and media event.
The platform specialized in the sports business directly places Luckia and the duration of the agreement in its holder:
"LaLiga renews Luckia as the competition's betting partner until 2029"
2Playbook recalls that the relationship began in 2024 and that it originally included activations in Spain and Mexico. It also points out that the economic terms of the new contract have not been made public.
The national agency Europa Press picks up the announcement with an unequivocal headline:
"Luckia renews its sponsorship with LaLiga until 2029"
The information explains that Luckia and LALIGA have extended the strategic alliance that began in 2024 and highlights the willingness of both companies to continue generating experiences, content and activations around football.
READ EUROPA PRESS' INFORMATION
The international digital newspaper Infobae also incorporates Luckia directly in its headline:
"Luckia renews its sponsorship with LaLiga until 2029"
Infobae's publication extends the reach of the news beyond the Spanish market and projects the renewal before its wide international audience.
The Ibero-American information portal Notimérica also reproduces the announcement placing the Galician company in the foreground:
"Luckia renews its sponsorship with LaLiga until 2029"
The news includes the continuity of the relationship that began in 2024 and the expansion of the strategic alliance over the next three years.
LALIGA's own corporate website publishes the agreement under the following headline:
"Luckia renews its sponsorship with LALIGA until 2029"
The official statement highlights that the renewal consolidates the commitment of both companies to generate new experiences and content around football.
READ THE OFFICIAL STATEMENT FROM LALIGA
Luckia also explains the renewal from its corporate channels:
"Luckia renews its sponsorship with LALIGA until 2029"
The company stresses that the agreement reaffirms a strategic alliance that began in 2024 and will allow it to continue developing content and experiences that take football beyond 90 minutes.
READ THE INFORMATION ABOUT LUCKIA GAMING GROUP
The repercussion generated by Luckia's call went beyond the announcement of the sponsorship. The presence of Javier Tebas at the company's headquarters allowed the event to also become the stage for Galician sports news.
Although some newspapers chose to highlight in their headlines the statements of the president of LALIGA about Deportivo, all of them place the renewal with Luckia as the origin and context of the appearance.
"Tebas: 'You have to pinch yourself to see where Depor is'"
AS begins its information by explaining that Javier Tebas travelled to A Coruña to sign an agreement with the Galician company Luckia, sponsor of LALIGA until 2029.
"Tebas: 'You have to pinch yourself, Dépor have a projection of becoming one of the greats'"
The information from Radio Coruña explains from its first lines that Tebas visited the city to sign the renewal of the collaboration with Luckia until 2029.
"Javier Tebas, president of La Liga: 'Dépor has a clear projection of becoming one of the great clubs in Spain'"
The introductory of La Voz de Galicia expressly points out that the statements were made during the act of renewal of Luckia's sponsorship with LALIGA, held in A Coruña.
The main photograph of the news shows José González and Javier Tebas during the formalization of the agreement.
READ THE INFORMATION FROM LA VOZ DE GALICIA
"Javier Tebas 'pinches himself' with Deportivo: 'The projection is to be one of the greats of Spain again'"
DXT Campeón explains in its intro that the president of LALIGA participated in A Coruña in the renewal of the sponsorship agreement with Luckia, which extends his relationship until 2029.
READ THE DXT CHAMPION INFORMATION
A tour of the publications shows that Luckia has achieved a significant double media impact.
On the one hand, the company expressly stars in the headlines of media such as Europa Press, Infobae, Notimérica and 2Playbook, in addition to the official channels of LALIGA.
On the other hand, the event organized at its headquarters has generated a second wave of sports information in AS, Cadena SER, La Voz de Galicia and DXT Campeón.
