Codere signs Galilea Montijo to expand its reach in Mexico beyond the sports public
Codere Online has incorporated Galilea Montijo as the new brand ambassador in Mexico and protagonist of the "Make it epic" campaign.
The company wants to take advantage of the enormous popularity of the presenter and actress to reach wider audiences and strengthen its positioning in the country beyond the strictly sporting environment. Carlos Sabanza, Director of Sponsorships and Public Relations at Codere Online, highlights her ability to connect and notoriety among the Mexican public.