Is your marketing investment working?
GMONITOR gives online gambling operators the answer within 24 hours
Knowing what the competition is doing before investing is the key to making every euro profitable.
In online gambling, marketing investment is one of the most important items in the income statement of any operator. Welcome bonuses, recurring promotions, search engine campaigns and game positioning in the lobby compete every day for the attention of the same player. If these decisions are made without knowing what the competition is doing, more is spent and less is right.
That is the proposal of GMonitor, a competitive intelligence platform for licensed operators that brings together promotions, market share, games and regulation in a single environment. The tool already works with top-tier regulated operators and is nominated at the SBC Awards 2026.
Spending less: stop paying for what doesn't work
GMonitor follows more than 870 promotions in 10 regulated markets every day. In this way, the operator can see what offers its rivals launch, with what conditions and at what time, and adjust its own without having to try to outbid the rest blindly.
The platform also measures the share of search, i.e. the share of searches for each brand, and compares it with market share and revenue data. This allows you to detect if the investment in visibility really translates into business or if there are items that are not offering the expected return.
Spending better: acting in one day, not ten
The value of information in marketing depends, to a large extent, on how quickly it can be used. GMonitor updates its data every 24 hours: lobbies, promotions and regulatory records are collected overnight.
According to the company, this reduces the response time to a competitor's move to a single day, compared to the more than ten days it can take to perform this work manually.
The platform also tracks the position of games in lobbies, changes in quotas, and regulatory changes. This information allows you to decide which titles to highlight, when to strengthen a campaign, and what regulatory changes may affect a commercial action before launching it.
More strategy and less data collection
One of the least visible costs of online gaming marketing is the time teams spend reviewing competitor websites, collecting screenshots, and compiling reports.
GMonitor estimates that its platform can replace around 6,500 analyst hours per year on a medium-sized operator.
In addition, an analyst based on artificial intelligence responds to specific queries about the data available on the platform. The company summarizes the objective in moving "from collecting data to making a strategy" and "from reactive to proactive".
The tool is implemented adapted to each market and in its own language, and is specially designed for operators working in several regulated jurisdictions.
In a sector where margins are increasingly conditioned by taxation, advertising restrictions and the increase in the cost of acquisition, the challenge is no longer only how much is invested in marketing, but also what information is used to decide each euro of that investment.
Contact GMonitor
Email: hakon@gmonitor.ai
Web: gmonitor.ai
