GMONITOR once again demonstrates the value of its competitive intelligence technology for the online gaming industry, this time with an analysis of the Peruvian market that is especially relevant in the face of the regulatory changes that the country is preparing.

The company has analyzed almost 1,500 betting ads published on Meta during August, linked to brands licensed in Peru, and has identified a particularly significant fact: 7% of these ads were not published directly by operators, but by third parties, mainly affiliates and tipsters.

This finding takes on a new dimension after the Ministry of Foreign Trade and Tourism of Peru (MINCETUR) published, on October 21, a draft amendment to the regulations on remote sports games and betting, currently subject to public consultation until November 5, 2026.

Among the advertising measures proposed is the obligation to identify the license holder and their authorization number in the advertisements. The proposal also contemplates the responsibility of operators for advertising disseminated by agencies, third parties and contracted influencers, as well as the supervision of this activity by Indecopi.

And this is where GMONITOR data becomes particularly valuable for operators.

Its technology makes it possible to analyse the advertising activity of the market and detect which advertisements are circulating associated with a brand, who publishes them and what role third parties such as affiliates and tipsters play.

The analysis carried out in Peru shows that a part of the advertising linked to authorized operators is distributed through external accounts, a circumstance that may become more important if the new obligations are finally approved.

For marketing, affiliation, and compliance departments, knowing which campaigns are active, identifying their advertisers, and having up-to-date information on a brand's advertising presence can become an operational advantage.

GMONITOR thus places its technological proposal in a field that goes beyond the analysis of the competition: that of visibility on advertising activity and data-based decision-making.

Its ability to monitor advertisements and trading movements provides traders with useful information to review their strategies, monitor third-party activity, and spot opportunities for optimization.

The Peruvian consultation remains open until November 5 and the new obligations have not yet been approved.

However, the GMONITOR study already puts figures to a reality that is gaining prominence in the regulatory debate: not all the advertising that circulates under an operator's brand comes from its own accounts.

With this analysis, GMONITOR reinforces its position as a market intelligence tool for online gaming operators and providers, combining advertising monitoring, knowledge of the competition and useful data to anticipate changes in the commercial environment.

The company offers interested operators the possibility of knowing how its technology can help them identify campaigns, analyze third-party advertising and plan their commercial strategies with more information.  CONTACT HAKON@GMONITOR.AI