GMONITOR uncovers the record number of affiliates: 14.5 million in just two months
Just over 4 euros out of every 100 euros of GGR, the gross revenue of the game, went to this channel, compared to about 3 euros in October and November.
Between December 2025 and January 2026, licensed operators in Spain paid €14.5 million to affiliates, according to data from the Directorate General for the Regulation of Gambling analysed by GMONITOR. In other words, just over €4 out of every €100 of GGR, gross gambling revenue, went to this channel, compared to about €3 in October and November.
The month-by-month detail shows the jump. In October, affiliates took 2.7 euros out of every 100 euros of GGR, and in November, 3.1 euros. In December the figure shot up to 4.7 euros, and in January it remained at 4.0 euros. And there is a fact that confirms the trend: the 7.6 million that operators paid to affiliates in January 2026 is the highest monthly figure in the regulator's entire historical series , which starts in 2013. December, with almost 7 million, is in second place.
For those who are not familiar with this business: affiliates are comparison and review sites, tipsters and media that bring players to operators in exchange for a fee or a share of revenue. "In winter its weight on GGR is greater than in autumn, so for an acquisition team it is the season in which this channel weighs the most," summarizes Hákon Magnússon, from GMONITOR, on his LinkedIn profile.
Last Christmas with limits per operator
The regulatory calendar adds interest to these figures. Commercial communications of gambling are still limited by Royal Decree 958/2020, and Royal Decree 520/2026 will introduce a system of joint deposit limits per player for all operators from March 25, 2027. In other words, next will be the last Christmas with limits per operator, and the last winter in which the acquisition works with the current rules.
Know where your competition is
For a recruitment team, the question is not only how much the market spends on affiliates, but where and on which brands. GMONITOR tracks the offers and brands that affiliate and comparison sites put in front of players in Spain. It also monitors every promotion published on operators' pages and every gambling ad on Meta and Google. It has already demonstrated this with its analysis of betting ads on Meta in Peru and with its radar of regulatory changes.
With the holiday season just around the corner, GMONITOR offers you a meet-up to show you where your competition is and how to grow.
BOOK YOUR DEMO: calendar.app.google/sBLhs4Bxmx1zd2mt7
CONTACT NOW: hakon@gmonitor.ai
WEB: gmonitor.ai
